How To Create Awesome Lead Magnets

So what is the difference between SMTP mail server and your average email platform that you’re used to using? You may not be aware of this but all email that goes out is sent by an SMTP relay. The only difference between SMTP and all of your other popular email services is that you never see the the SMTP settings because they are setup on the backend.

A lot of people get put off about SMTP because of having to set up a few settings to make it work. If you look at email platforms such as Aweber, Getresponse, and all other popular services, they all use SMTP relay behind the scenes and we as end users do not have to mess with. This is one of the differences between these popular email platforms and SMTP email services as we call them.

The bottom line is all outgoing email uses an SMTP relay no matter how the platform is setup or how that platform is designed.

Now that we know what SMTP is let’s talk about how we can benefit from using our SMTP email platform to send messages and build a mailing list cost-effectively.

The only thing you must ask yourself now is; if all email is sent through an SMTP relay with any email service out there, why pay a monthly fee to have your email sent? I asked myself the same question, along with thousands of others, and it didn’t make sense to me to spend money every month when there is a solution.

What is the solution?

There are some decent WordPress plugins that will do it but they don’t provide optin forms. There is a solution that I use which is the myMailit platform which is cloud based like all of the other big name autoresponder services but with just a one time cost.

You can check out myMailit here. One thing that I love about this service besides the no monthly fees is they provide everything that the big guys provide such as optin forms and done for you landing pages. They are also Cann Spam compliant, meaning this software has the unsubscribe option that goes out with each email. It also has a double optin which is optional.

If putting in a few SMTP setting works just as good, if not better than the popular autoresponder services and saves you monthly fees then why not right? Since I use myMailit I have put an image below to show you how simple the setting will be and there is video training on this inside the software. I did block out my mail server info and address for privacy reasons.

myMailit Settings Image

I use my own webhost SMTP for my account. This option is better since your not on a shared email platform, because it only uses your domain settings that only you have access to. Using email platforms that have shared domains can cause your open rates to be very low as well as higher spam issues which affects open rates. Let me explain what I mean by shared domains.

Let’s say that you are using a service like Every account that is created uses their main domain or sub domain to serve your login dashboard. The same domain is used for other users too. If those other users get spam complaints it could spill over to your account. It is the domain that gets the penalty and not you personally, even if you haven’t done anything wrong.

This is why I prefer SMTP services such as myMailit. myMailit has everything you need in an autoresponder service. Below are some of the forms they have. These are just some of the forms, not all of them.

optin form images

I hope you have a better understanding of SMTP email services and can make an informed decision about saving money on monthly fees.

Check out myMailit for yourself or at least look at it and get more details by visiting the link. Check Out myMailit.

I want to cover what I think is the best autoresponder with no monthly fees, and tell you why I believe this is the best choice. Before you get excited and think that all smtp autoresponders aren’t good, you need to read the entire article and check out the demo video.

I do agree that most smtp autoresponders are crap and let me tell you why they are crap. Deliverability with these are great but the problem I have ran into is most don’t provide a way to add an optin form. The platform I will show you fixes that issue which makes it a no brainer solution to avoid monthly fees.

You will want to stay away from plugin type autoresponders because they only complicate your WordPress dashboard and most aren’t good period. Here is what you will want in an smtp autoresponder.

  1. They provide optin forms.
  2. They are cloud hosted meaning you login to another site just like the big guys.
  3. They are GDPR compliant.
  4. Cann Spam Compliant.
  5. No monthly fees, or yearly fees.

Check out the demo video below on the best autoresponder without any fees.

best autoresponder image

myMailit meets all of the above criteria listed and you won’t find all of these features in any other autoresponder service out there that has no fees ever, except the initial cost which is peanuts as of now. This is great for email service no matter what your skill level is and how large or small your list is.

Pick Up My Special On This Autoresponder

What about JvZoo integrations to collect emails after someone buys my product or through my affiliate link? It’s not an issue to capture the email from a buyer to build your buyers list. Let me give you some tips that top marketer’s do even when they are integrated with JvZoo.

For affiliates: Instead of putting your bonus delivery page link inside JvZoo, send them to an optin page and specify to fill out the form to get the bonuses. People will fill the form out because they want the bonuses. Then when they click the submit button redirect them to the bonus delivery page. For double optin you can optionally set up the autoresponder sequence after they confirm their email, your message can have the bonus delivery page link in it.

For sellers: When the buyer gets to your product delivery page or membership home page, put an optin form there so they can get updates to the product. You know they will only see this form inside the delivery page after they purchased, so they are a buyer.


myMailit is the better choice of an autoresponder with no monthly fees to run your online business. When you come to my home page here, you will see the myMailit optin form I use and will continue to use. Check out myMailit

How to Create a Lead Magnet

Creating a lead magnet can be really tricky especially if you have no design skills. That’s why it is important to find a tool that essentially does all of the work for you. After all, you don’t want to fork out the big bucks for a designer as this will continue to be a repetitive task so you’d better learn how to make these yourself.

There are a number of tools available that can do different parts of the project. For example, Canva is great for covers, Adobe for putting together a PDF, and so on. But today I want to introduce you to an all-in-one tool that creates lead magnets in seconds.

Have you heard of Designrr?

Designrr is a brand new cloud based software that allows you to create eBooks and lead magnets super fast. And best of all you don’t even need to write a single word.

Here’s how it works:

1. To create a project copy and paste a URL from your blog.

2. Pick a template to showcase your work.

3. Name your project.

4. Click ‘Create’.

5. Edit and stylize (optional).

6. Save to PDF.

7. Download and add it to your blog.

The process literally takes less than one minute if you choose not to make any edits. The tool has been designed in a way that it even cleans up any white space you may have to produce a super polished finish.

You also have the option to create templates for branding purposes. You can add your logo, company colors, and so on. This way each time you write a new blog post you can grab the URL, add your pre-made template, and all of the branding is already intact. Again, speeding up the entire process.

Let’s take a close look directly inside of Designrr to see exactly how you go about creating a lead magnet.


A Look Inside of Designrr

Step 1: Login to Designrr. You will automatically be taken to the main dashboard where you can see all of your projects.

Step 2: Open a new tab in your browser and navigate to your blog. Then head over to the article that you want to turn into a lead magnet. Copy the URL to your clipboard or a notepad.

Step 3: Now head back over to Designrr and click on the ‘Create a New Project’ button.


Step 4: Paste the URL you previously copied to the ‘Webpage URL’ field and click ‘Next’.


Step 5: Now choose one of the templates. Each template comes pre-loaded with a default cover page and CSS styles.


Step 6: Once you’ve selected your template another pop up will appear asking you to name your project. Name it and then click ‘Create’.


Step 7: The project is then auto-populated in the editor. Here you have tons of different options to choose from. There are more themes that can be loaded with one click, you can change the header and footer colors, text colors and styles, and so on.

Plus, changing the cover image is a breeze. I will show you how to do that in the following steps.


Step 8: In the image below I have created a new project with a template called ‘Sydney’. Even without making any changes you can see that it is already quite striking. But let’s take a look at a few different options and the whole process of changing the cover image.

To begin we just select the cover page and then open the media manager.


Step 9: Inside of the media manager you have a number of different options. You can upload an image from your computer, search a huge database of images, and also access the pre-done covers (this is a feature of the Pro Plan).


Here are a few different options.







Which one is your favourite?

I tend to like all of them and certainly would find use for each and everyone. The options are endless.

Step 10: Publish your project to a PDF and download it to your computer.

Step 11: Upload the file to your website and share the link with your readers. And that’s it. You’re all done!

Of course you can choose to make a number of different edits and that will take more time, but I have found that you really don’t need that. The theme packs allow you to change the CSS styles with one click. And other than that all you really need is the cover image and changing the color of the headers and footers and even that is optional.

What else can I do with my new ebook?


Top 3 Things to Do With Your Ebook

Build Your List

List building is one of the most common uses of ebooks. Mainly because it is fairly easy to put together a book and give it away in exchange for an email address. But don’t forget the importance of value.

Chris Sparks says, “The trick is creating an ebook that’s of value to your audience, and making sure your site is optimized to promote it and track the sign-ups and downloads.”

When it comes to marketing your ebook he recommends that you…

Stick to the standards first. So start with your formal announcements to social media and your blog. But he says that there are some other critical things that you need to do in order for the book to actually take off.

Let’s pretend your ebook is about personal finance and it covers budgeting, debt reduction, college, marriage, and retirement.

He says to start developing each individual subject from your book into its own blog post. This is where you can get killer content ideas for guest posting on other blogs. Take one chapter of your ebook, develop it out as an independent post, and then direct people to your ebook for more information. Doing this in multiple guest posts is extremely effective. If you can’t get traction guest posting elsewhere, do it as a series spread out on your own website.


Increase Traffic to Your Website

A great way to increase traffic to your site is by sharing your ebooks on PDF sharing sites. There are numerous sharing communities that you can upload your PDF to instantly.

Sharing your ebooks has many other added benefits as well. You will increase followers, establish yourself as an authority in your respective niche, and potentially make money as well. It is definitely a win-win.

Ready to start? Here are 5 great places you can start uploading to today.

  1. SlideShare


2. Isuu



3. Scribd



4. Calameo



5. Keep & Share



Make Money

One of the best ways to make money online is to share your knowledge and a great way to do that is through ebooks.

Have you heard Barry Eisler’s story? Here’s a summary of Ryan Buckley’s version.

Barry Eisler is an author who writes thrillers about a half-Japanese, half-American freelance assassin named John Rain. John Rain is the consummate anti-hero, a whiskey swilling, jazz-loving former CIA agent battling crippling paranoia as he adventures around the globe. Readers love John Rain, so much so that they’ve landed Barry Eisler and seven of his John Rain books on the New York Times Bestseller list.

As a result of his success he was offered $500,000 from his publisher for a new book deal. The biggest surprise of all was that he decided to turn down the offer and go at it with self-publishing instead.

Here’s what he said…

“I know it’ll seem crazy to a lot of people, but based on what’s happening in the industry, and based on the kind of experience writers…are having in self-publishing, I think I can do better in the long term on my own.” (Barry Eisler)

When asked for a current update Eisler said that this month (March 2013), he expects to sell 8,000 copies of his 10 self-published novels and stories, which are priced $1-5 each. Despite self-publishing his first story only two years ago, it appears he’s made the right decision. With roughly $300,000 in royalties per year, he already beat his publisher’s offer…

What should you write about?

It seems that the biggest struggle for most people is that they don’t know what they should write about.

Write about what you know.

Maybe you’re a hobby gardener, weekend mechanic, a DIY expert…we all know things that we can teach to others. So why not start there. Write down 10 things that you can do well, figure out how you could teach that to people, and you’re ready to go.


Final Thoughts

Creating ebooks on any level should not be an arduous task. It is one that will provide great value for your business and therefore one that you should learn. Having good tools is a must with Designrr being one such option. So if you are ready to turn your existing content into ebooks, or even start writing new ebooks from scratch, Designrr may just be what you have been looking for.

Want to learn more about Designrr? Go here